Topics | Trackingplan

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Data & Digital Analytics

Automate your Digital Analytics QA process

Discover how our Digital Analytics QA solution can help you enhance the quality of your first-party data in order to avoid faulty results in analytics applications and serious legal risks related to data privacy. By implementing Trackingplan, you can get to an implementation culture where every new event gets a proper test to ensure that the analytics data being collected is accurate, complete, and useful for making informed decisions.

8

min read

Data & Digital Analytics

Shifting Left your Analytics Testing

The impact of a bug in software may be measured by the number of users affected by it and the span of time they had to suffer from it. Both of these metrics can be reduced by finding bugs earlier, either out in the field or also internally during development.

6

min read

Data & Digital Analytics

The Business Risks of Poor Data Quality

Discover how poor data quality can make you rely on inaccurate business intelligence, negatively affecting strategic planning, key performance indicators, and business outcomes.

8

min read