Avoid errors and improve data quality in Buffer

Marketing Automation

Buffer is a social media management platform that helps businesses schedule posts, track engagement, and analyze performance. However, ensuring that your social media campaigns are accurately tracked can be difficult when integrating Buffer with other analytics tools. Trackingplan ensures that your Buffer data is accurate and free of tracking errors, helping optimize your social media efforts.

Start Free Trial Book a Demo

COMMON PROBLEMS

Most common mistakes when using Buffer

Incorrect UTM Parameters

Challenge: UTM parameters not configured or missing from Buffer posts.

Impact: Poor attribution and difficulty measuring the true performance of social media campaigns.

Tracking Inaccurate Engagement Data

Challenge: Engagement data not correctly tracked or attributed to the right campaigns.

Impact: Misleading insights into the success of social media content.

Inconsistent Tagging Across Posts

Challenge: Missing or incorrect tags in social media posts.

Impact: Incomplete reporting on post performance and missed optimization opportunities.

Cross-Platform Attribution Issues

Challenge: Attribution errors between Buffer and other analytics platforms.

Impact: Discrepancies in performance metrics, leading to inefficiencies in social media strategy.

Social Media Campaign Tracking Gaps

Challenge: Missing tracking for key actions like clicks, shares, and comments.

Impact: Incomplete performance analysis of social media campaigns.

UTM Parameter Validation

Automatically check your UTM parameters to ensure that all posts are properly tagged and attributed.

Engagement Data Monitoring

Ensure accurate tracking of engagement metrics like likes, shares, and comments for better campaign insights.

Consistent Tagging Setup

Track and validate your tagging setup for Buffer campaigns to ensure all necessary tags are present and firing correctly.

Cross-Platform Attribution Validation

Monitor attribution across Buffer and other analytics platforms for accurate and consistent performance data.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Buffer

Trackingplan ensures that your Buffer posts and campaigns are accurately tracked, with real-time validation to detect issues early and ensure precise attribution.

Start Free Trial Book a Demo

Support

Frequently asked questions about Buffer

Why are my UTM parameters missing or incorrect?

Missing or malformed UTM tags can cause Buffer-scheduled posts to lose attribution. Trackingplan validates that each link shared via Buffer is tagged correctly, ensuring all traffic is tracked and credited to the right source and campaign.

How do I fix attribution issues between Buffer and other platforms?

Attribution can fail when posts are not properly linked with campaigns. Trackingplan audits the entire attribution chain between Buffer and platforms like GA, ensuring consistent UTM tagging and event logging across tools.

Why isn’t my Buffer campaign data matching other analytics tools?

Discrepancies between Buffer and tools like Google Analytics often come down to timing differences or incorrect tagging. Trackingplan identifies and explains these gaps, helping you maintain a cohesive reporting strategy.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

Contact Support

Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

Similar integrations

Intercom

Marketing Automation

Trackingplan automates the validation of your Intercom setup, ensuring accurate tracking and seamless data flow across platforms.

Omnisend

Marketing Automation

Trackingplan validates your entire tracking setup to ensure Omnisend receives complete and correct customer data.

Adobe Marketo

Marketing Automation

Trackingplan ensures every tracked user interaction makes it to your Marketo programs — cleanly, consistently, and without error.

ListenLayer

Marketing Automation

Trackingplan integrates with ListenLayer to ensure accurate, real-time data tracking and validation across all platforms.

ConvertKit

Marketing Automation

Trackingplan monitors your ConvertKit data collection, ensuring all events and interactions are properly tracked, with real-time alerts for immediate error resolution.

Customer.io

Marketing Automation

Trackingplan ensures your Customer.io data is accurate and reliable, enhancing your messaging strategies.

Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data

Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging

See everything. Miss nothing. Let automation flag issues before they cost you.

Start Free Trial Book a Demo

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Preferences Deny Accept