
Challenge: Incorrect or incomplete integration with CRM platforms like Salesforce.
Impact: Leads to data not syncing properly, causing misalignment between Drift and your CRM.
Challenge: Mismatched or incorrect Tracking ID in Drift's Google Analytics integration.
Impact: Results in Drift events not being recorded in Google Analytics, leading to data discrepancies.
Challenge: Sending improperly formatted payloads when using Drift's API.
Impact: Causes unexpected issues processing requests, leading to failed data transmissions.
Challenge: Insufficient user or object permissions in integrated platforms.
Impact: Prevents Drift from accessing necessary data, leading to integration failures.
Challenge: Absence of real-time monitoring for Drift's performance and integrations.
Impact: Delays in identifying and resolving issues, affecting user engagement and data accuracy.
Continuously checks the health of integrations between Drift and platforms like Salesforce and Google Analytics, ensuring seamless data flow.
Monitors for API errors and misconfigurations, alerting you promptly to issues like improper payload formatting or permission problems.
Ensures that Drift's tracking aligns with user consent preferences, maintaining compliance with privacy regulations.
Verifies that all Drift events are correctly captured and transmitted to analytics platforms, ensuring data accuracy.
A common cause is an incorrect or missing Google Analytics Tracking ID configured within Drift’s settings. Trackingplan verifies your configurations to ensure events are properly sent and recorded in Google Analytics.
Trackingplan monitors the integration between Drift and your CRM, detecting permission issues, misconfigurations, or synchronization failures that could affect data accuracy and flow.
API errors often result from improperly formatted payloads or incorrect API calls. Trackingplan identifies these issues, enabling fast resolution and preventing data loss.
Trackingplan monitors Drift’s tracking activities to ensure they align with user consent preferences, supporting compliance with GDPR, CCPA, and other privacy laws.
Yes, it provides continuous real-time monitoring and alerts for any performance or integration issues affecting Drift, so you can act swiftly.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation






