Alerts

Trackingplan automatically detects and alerts you about missing or dropped events, unexpected traffic drops or spikes, property type mismatches (e.g. a string where a number is expected), naming convention violations in events and UTMs, broken pixels (Meta, TikTok, Google Ads), consent and PII leaks, schema changes introduced by third-party tools, and regressions between releases. All monitoring runs continuously 24/7 in the background, with no manual checks required.

Moreover, Trackingplan's Digests will notify your team with all you need to know about the state of your data at the beginning of your work day so that you can work on what you do best instead of having to find those errors by yourself.

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To identify and correct errors, inconsistencies, and inaccuracies in the data your apps and websites are sending to third-party integrations (e.g.: Google Analytics, Segment, Mixpanel, etc.) and ensure all this data enters the system correctly with the desired quality standards, it is essential that proper data checks are implemented. This is where data validation techniques come into play.

Moreover, data validation techniques serve as a proactive mechanism designed to intercept and rectify issues before errors compromise the integrity of your data.

Data Validation & Trackingplan

With Trackingplan, you can be automatically notified whenever your properties, events, and user acquisition data don’t conform to the values you have specified. Here are some of the data validation mechanisms that Trackingplan supports to ensure your data always arrives to your specifications and, in case they do not, notify you so you can fix it in record time.

• Data Type Validation
• Enum Validation
• RegEx (Regular expressions) Validation
• Function Validations
• Campaign Validations

For more information, check out our blog post on bulletproofing your digital analytics with data validation, where we clear all your doubts.

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Trackingplan automatically alerts you about any data validation error happening in your digital analytics, spotting issues for you so you can focus on what you do best.

However, at Trackingplan we know sometimes, after receiving an alert, it can be a bit hard to know what to do next, especially when this has to do with a property or event with data validation issues that do not conform to the values you have specified.

Hence, if you usually struggle to find the root cause of those warnings related to properties missing or not conforming to the data validation rules or constraints specified, our Warning Debug feature is for you.

For more information, check out our blog post on debugging analytics problems, where we dive into the details.

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Trackingplan comes with predefined alerts based on your business type, but every rule is fully customizable. You can configure tolerance thresholds, show or hide specific warning types (missing events, traffic drops, type mismatches, naming convention violations), and set per-event or global rules. This means you only get notified when conditions that actually matter to you are met, without generating alert fatigue

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Yes, you can create new events and define their specifications in advance with the Draft Event button you’ll find in the top right of your Dashboard.

You can also specify which properties these new events will include and adjust the type and required constraints you expect from them.

Once an event appears for the first time, Trackingplan will automatically show it in the draft created and will validate it according to the specification you had already set up, generating warnings if applicable. As long as no hits are detected, the event will appear as OFF.

We will also send you an alert once this event goes live in each of your environments, like staging or production, so that the person in charge of defining its specification can easily check if the dev team implemented the event correctly or vice versa. In case it’s not, you can immediately alert about the issue and get it fixed, instead of noticing when it’s too late and the data is missing.

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Trackingplan will also automatically notify you whenever your properties and events stop conforming to the values you have specified. These are the types of validation errors we currently detect:

• Validation Enums warnings: Enums allow you to specify in advance the values you expect for a property to be notified every time it receives a value that does not conform to your list of predefined constants. You can learn more about how to validate property values with Enums.
• Validation Regexes warnings: Regexes allow you to specify a regular expression pattern to which all the values seen for a property must conform. While the process of setting up Regexes for your properties is very similar to the one used for Enums, you can learn more about how to validate property values with regular expressions.
• Validation function warnings: This feature allows you to set up any kind of complex validation at track level and will warn you every time any of your properties don’t conform to the function provided to validate an event (e.g: cross-conditions like validating that all products logged in a cart carry a valid product_sku given the page section). To set up custom validation functions, please contact support@trackingplan.com and we will help.

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In a sentence, Trackingplan’s Digests could be summarized as “all you need to know about the state of your data collection efforts at the beginning of your work day”.

Trackingplan will send you an email or Slack on a daily basis with a general overview of the state of your data so your team can work on what they do best instead of having to find those errors by themselves.

To learn more about what Trackingplan’s Digests include and how they can help you stay updated and quickly glean valuable insights about new problems or changes in your digital analytics across your team, read our documentation.

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You can add as many recipients as you want to make sure all the members involved in the data collection process are on the same page.

To do this, you’ll just need to click on Settings & Members and add the emails of all the recipients you want to be receiving Trackingplan’s Daily Digest on a daily basis.

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