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Trackingplan

Exploiting the Value of Data: Why Trackingplan was Born

Being the CEO of two companies before Trackingplan, both of which were complex businesses with millions of users, Josele Perez had to deal with a large amount of data from user interactions, which was extremely difficult to manage. There were always mistakes in the data, and that was the first time he knew something needed to be done.

7

min read

Trackingplan

How to Create a Customer Data Tracking Plan?

Understanding the functionality of your analytics is crucial for your data collection and customer data analytics teams. When tracking errors appear, and tags fail, you're collecting inaccurate data that leads to reporting problems and bad user experiences, critical business decisions are made on inaccurate data.

8

min read