What is Trackingplan

Overview

The Trackingplan Way

Automonitoring

Events

Properties

User Attributes

Pages

Acquisition

Platform Metrics

Automated Alert System

Warnings & Updates

Pixel Monitoring

Privacy Monitoring

Naming Conventions Monitoring

Discover Releases

Data Validation

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Getting Started

Installing Trackingplan

For Websites

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For ssGTM

Post-Install Warm-Up

Inside Trackingplan

Dashboard

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How to…

Manage Warnings

Mute Warnings

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Attribution

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Marketing Observability

Campaign Validation

Pixels Summary

Enhance Collaboration

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Extend detection

Campaign Validation

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Trackingplan helps you ensure consistency and accuracy in the naming conventions used across your campaigns, mediums, and sources by detecting and highlighting discrepancies, such as duplicate or improperly formatted names, that may compromise data quality and campaign attribution.

For it, Trackingplan enables you to create customized naming convention rules for your UTMs to seamlessly validate that your campaigns consistently adhere to your established naming standards.

With them, any element—whether it's a campaign name, medium, or source—that breaches the rules will be highlighted, providing you with instant visibility into where corrections are needed.

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Think of it as a “spellchecker” for your campaign data that visually pinpoints which elements are not meeting the required standards.

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For more information about how to create or leverage our pre-configured rules, refer to our Naming Conventions Monitoring section.

Creating Rules for UTM Naming Conventions

Maintaining proper UTM naming conventions is essential for preventing attribution errors that could disrupt the accuracy of your marketing performance metrics. That’s why having precise and consistent UTM naming conventions is crucial for reliable attribution.

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Learn more about best tracking practices to effectively monitor your UTM naming conventions here.

Let’s explore some practical use cases with some real-world examples:

Enforce Numeric Values for the UTM Source affiliate

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Setting up a rule to trigger an alert if the source is set to affiliate, but the campaign name contains letters or any other non-numeric values.

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Consistent and valid UTM parameters reduce attribution errors, helping you accurately calculate the return on ad spend (ROAS), and determine the true cost per acquisition (CPA). For more help, our UTM Builder Tool can guide you in creating structured and error-free UTM parameters.

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Marketing Observability

Pixels Summary