For it, Trackingplan enables you to create customized naming convention rules for your UTMs to seamlessly validate that your campaigns consistently adhere to your established naming standards.

With them, any element—whether it's a campaign name, medium, or source—that breaches the rules will be highlighted, providing you with instant visibility into where corrections are needed.

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Creating Rules for UTM Naming Conventions

Maintaining proper UTM naming conventions is essential for preventing attribution errors that could disrupt the accuracy of your marketing performance metrics. That’s why having precise and consistent UTM naming conventions is crucial for reliable attribution.

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Learn more about best tracking practices to effectively monitor your UTM naming conventions here.

Let’s explore some practical use cases with some real-world examples:

Enforce Numeric Values for the UTM Source affiliate

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