Privacy Monitoring

Privacy Monitoring

Data Privacy Monitoring

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Trackingplan monitors the flow of data from your websites and apps to third parties in real time, instantly notifying you if any personal or security-sensitive information is being collected or transmitted in a way that could pose legal or reputational risks.

This automated monitoring and alerting system is part of our commitment to safeguarding the privacy of your clients so you can proactively avoid legal violations.

This is how Trackingplan helps you stay ahead of potential privacy breaches:

Trackingplan’s Privacy Report

This is your place to see at a glance which private data your site is collecting from your users and forwarding to third parties.

This allows you to automatically detect customer data that might be sensitive due to privacy restrictions and fix problems early while maintaining user trust, all without manually scanning your tracking setup.

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Learn more about Trackingplan’s Privacy Report.

Google’s Consent Mode & Trackingplan

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Trackingplan also helps you stay compliant with consent regulations by verifying how user preferences are respected across your sites or apps, allowing you to manage consent actions in a structured manner.

For it, Google Consent Mode parameters will be tracked as attributions in Trackingplan’s Data Explorer, providing a comprehensive view of user consent actions within your analytics ecosystem to quickly detect if data is being sent from users who have denied consent.

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You can learn more about Google’s Consent Mode & Trackingplan.

Privacy by Design

Trackingplan offers an optional Privacy SDK that masks and protects user data at the source:

  • Automatically obfuscates or redacts personal identifiers like names, emails, or IP addresses.
  • Prevents sensitive information from ever reaching your analytics platforms or logs.
  • Ensures compliance with global privacy laws like GDPR, CCPA, and ePrivacy.
  • Gives you full control over what gets tracked — without sacrificing visibility.
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Learn how to obfuscate sensitive information at the source with our Privacy by Design setup guide.

Conclusion

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All in all, by combining automatic detection, proactive alerts, and advanced privacy tooling, Trackingplan makes it easy to enforce data protection best practices — and stay one step ahead of privacy regulations.