Privacy by Design

Privacy by Design

Privacy by Design

Trackingplan Privacy SDK masks sensitive information on the user’s device before it leaves the source, helping teams implement privacy by design while maintaining visibility into their data quality.

PII masking is enabled by default in the SDK (e.g. usePrivacy: true), so customers do not need to activate a privacy mode or make configuration changes to protect sensitive fields. The default masking rules can be extended or customized to match specific use cases.

Key Benefits

  • Automatic masking of personal identifiers such as names, emails, phone numbers, and IP addresses.
  • Protection at the source: private fields are masked on-device before data is sent to Trackingplan.
  • No raw PII in Trackingplan: personal data is masked before it reaches our systems, logs, or dashboards.
  • Data quality visibility without exposing personal data: teams can monitor and troubleshoot their tracking while keeping sensitive information protected.
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Private fields are masked by default on the user’s device. This means personal data is protected before it leaves the source and does not appear as raw PII in Trackingplan’s logs or dashboards.

Obfuscation and Data Masking

Trackingplan applies PII detection and masking directly in the SDK, before data leaves the user’s device:

  • Masking: Sensitive fields are replaced with non-identifiable placeholders (e.g. email: "***").
  • Obfuscation: Some data is partially redacted or anonymized to preserve analytical utility without exposing user identity.
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While the masking rules are enabled by default in the SDK itself, they can be modified server-side if needed.

Privacy SDK setup guide

On-device PII masking is enabled by default in the Trackingplan SDK, so no additional activation or configuration is required.

Customers can optionally extend or customize the PII masking rules to match their specific data model or privacy requirements. These rules are applied on-device before the data reaches Trackingplan.

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For more information about Trackingplan’s approach to privacy and security, see our Privacy & Security documentation. You can also review our external security audit, which provides an independent assessment of Trackingplan’s security practices.