Trackingplan | Privacy by Design

What is Trackingplan

Overview

The Trackingplan Way

Automonitoring

Events

Properties

User Attributes

Pages

Acquisition

Platform Metrics

Automated Alert System

Warnings & Updates

Pixel Monitoring

Privacy Monitoring

Naming Conventions Monitoring

Discover Releases

Data Validation

Digests

Getting Started

Installing Trackingplan

For Websites

Webhooks

For Apps

For ssGTM

Post-Install Warm-Up

Inside Trackingplan

Dashboard

Health Summary

Starred Items

Reports

Data Explorer

Tracks Explorer

Root Cause Analysis

Presence Map

Advanced Reports

Session Finder

Privacy Report

Change History

Settings & Members

Destinations

How to…

Manage Warnings

Mute Warnings

Debug Warnings

Attribution

Customize Warnings

Ensure Privacy

Privacy Report

Cookies & Consent

Consent Mode

Privacy by Design

Marketing Observability

Campaign Validation

Pixels Summary

Enhance Collaboration

Sharing

Notes & Labels

Personalized Digests

Extend detection

Privacy by Design

Trackingplan Privacy SDK automatically masks sensitive information before it reaches our systems, helping you stay fully GDPR compliant.

This is ideal for teams that manage sensitive data and want to enforce privacy by design without compromising on observability.

Key Benefits

Automatic masking of personal identifiers like names, emails, phone numbers, and IP addresses.
Real-time protection at the source before data is logged and stored in the system.
Obfuscated data flow, ensuring no raw personal data is exposed.
Full visibility into your data quality, without putting user privacy at risk.

☝🏻

By enabling this mode, personal data visible in Trackingplan’s Privacy Report will be protected and obfuscated through automatic data masking, preventing any personal data from ever appearing in the logs or dashboards.

Obfuscation and Data Masking

When privacy mode is enabled, Trackingplan applies masking techniques directly in the SDK:

Masking: Sensitive fields are replaced with non-identifiable placeholders (e.g. email: "***").
Obfuscation: Some data is partially redacted or anonymized to preserve analytical utility without exposing user identity.

🛠

While the masking rules are included in the SDK itself, they can be modified server-side if needed.

Privacy SDK setup guide

To enable the Privacy SDK, simply activate privacy mode in your SDK configuration. These rules are defined directly in the SDK, so once usePrivacy: true is enabled, data will be automatically protected without requiring server-side changes.

trackingplan.init({
apiKey: "your-api-key",
usePrivacy: true
});

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Consent Mode

Marketing Observability