Looker Studio Connector

Looker Studio Connector

What is Trackingplan

OverviewOverview

The Trackingplan Way

AutomonitoringAutomonitoring
EventsEventsPropertiesPropertiesUser AttributesUser AttributesPagesPagesAcquisitionAcquisitionPlatform MetricsPlatform Metrics
Automated Alert SystemAutomated Alert System
Warnings & UpdatesWarnings & UpdatesPixel MonitoringPixel MonitoringPrivacy MonitoringPrivacy MonitoringNaming Conventions MonitoringNaming Conventions MonitoringDiscover ReleasesDiscover ReleasesData ValidationData ValidationDigestsDigests

Getting Started

Installing TrackingplanInstalling Trackingplan
For WebsitesFor WebsitesWebhooksWebhooksFor AppsFor AppsFor ssGTMFor ssGTM
Post-Install Warm-UpPost-Install Warm-Up

Inside Trackingplan

DashboardDashboard
SearchSearchHealth SummaryHealth SummaryStarred ItemsStarred ItemsReportsReports
Data ExplorerData ExplorerTracks ExplorerTracks ExplorerRoot Cause AnalysisRoot Cause AnalysisPresence MapPresence MapAdvanced ReportsAdvanced ReportsSession FinderSession Finder
Privacy ReportPrivacy ReportChange HistoryChange HistorySettings & MembersSettings & Members
DestinationsDestinations

How to…

Manage WarningsManage Warnings
Mute WarningsMute WarningsDebug WarningsDebug WarningsAttributionAttributionCustomize WarningsCustomize Warnings
Ensure PrivacyEnsure Privacy

Privacy ReportPrivacy Report

Cookies & ConsentCookies & ConsentConsent Mode Consent Mode Privacy by DesignPrivacy by Design
Marketing ObservabilityMarketing Observability
Campaign ValidationCampaign ValidationPixels Summary Pixels Summary
Enhance CollaborationEnhance Collaboration
SharingSharingNotes & LabelsNotes & LabelsPersonalized DigestsPersonalized Digests
Extend detectionExtend detection
TagsTagsChrome ExtensionChrome ExtensionData Layer Audit Data Layer Audit Explore your DataExplore your DataEnvironmentsEnvironments
Multi-Account ManagementMulti-Account Management
Plans OverviewPlans OverviewJSON Export/ImportJSON Export/ImportSplit DestinationsSplit Destinations

Others

Google Spreadsheet AppGoogle Spreadsheet AppLooker Studio ConnectorLooker Studio ConnectorOmnibug ExtensionOmnibug ExtensionTrackingplan Public APITrackingplan Public APISupported Trackers Supported Trackers SDK UpdateSDK UpdateRelease NotesRelease NotesPrivacy and SecurityPrivacy and Security

Trackingplan Connector for Looker Studio

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Trackingplan’s Connector for Looker Studio allows you to instantly monitor the data quality of all your plans directly from Google's BI tool. It brings the insights you already receive in Trackingplan’s daily digest into an interactive dashboard — making it easier to identify issues, prioritize fixes, and share updates across your team.

Watch this video walkthrough for a guided installation and overview of the dashboard.

Since it’s a native connector built by Trackingplan, you can use the data however you like, meaning that the dashboard we provide is just one example of what you can make.

image

At a glance, the example report we’re sharing has two main sections. Yet, you can also switch between plans to explore your events however you want:

  • Per-plan view: Analyze each plan’s tracking health individually.
  • Global view: Compare data quality across all your plans at a glance.

Metrics Included

Each plan’s section displays:

  • Total number of events
  • Events with warnings
  • Starred events (the ones you’ve marked as important in Trackingplan’s Dashboard) with issues
  • Unique properties or parameters detected by Trackingplan

Based on these variables, the connector calculates a Data Quality Score from 0 to 100. Scores above 90 typically indicate that everything is in good shape.

However, you can also:

  • Break down metrics by provider (e.g., GA4, Segment, etc.)
  • Track how the Data Quality Score evolves (last 30 days by default)
  • Explore historical charts of issues by event, by starred event, and by property

Global Overview for Agencies and Multi-Brand Teams

If you manage multiple plans—like different websites, apps, or clients—you’ll also benefit from the Global View, which consolidates all data and scores by plan. This lets you quickly identify which projects need attention, without jumping between dashboards.

How to Use It

  1. Make a copy of the Trackingplan Looker Studio report.
  2. When prompted, authorize the Trackingplan community connector.
  3. Log in to your Trackingplan account to connect your plans.
  4. Once connected, the report will display your own live data.
  5. Click “Allow” to enable Community Visualizations and unlock all charts.

That's it! You’re now ready to explore, customize, and share your Trackingplan data within Looker Studio.

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Questions or feedback? Reach out to our support team.

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